Positively Supporting Downtown- Promotional Efforts

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Mission Statement

" To Further Enhance Our Downtown Brighton Community Through Exciting and Progressive Marketing."

History

In April of 2006 a Principal Shopping District (PSD) was created through City Council resolution. The PSD’s primary responsibilities were to promote Downtown Brighton. A nine member Board of Directors was appointed to oversee Downtown Brighton’s promotional efforts. Link Board Profile Coming Soon.

After meeting for a couple months, the PSD Board assembled a program and presented it to the City Council. The PSD’s goal was to secure an investment from the City to get promotional efforts started. The Board was successful and received a one-time investment of $100,000 to get things rolling while the Board worked to pass a special assessment. Although there was some opposition to the PSD in the beginning, attitudes changed as the downtown community saw what was being done with the City’s investment.

Strong support for the PSD’s hard work and the special assessment district (SAD) to help fund the PSD, led to the placement of an assessment raising approximately $78,000 per year on the Winter 2006 Tax Bill. The SAD was designed to sunset every three years. The idea was for the PSD to illustrate success and “re-sell” the assessment to keep PSD promotional efforts alive.

Logo

The goal was to identify a universal look for the downtown. The logo is part of all promotional activities. The PSD Board of Directors wanted to try and capture a couple of strong themes: classic and contemporary

Brand

“Don’t miss out” was originally used in the PSD’s first promotional attempts. They wanted to get out in the public prior to the 2006 Holiday Season. A Billboard was erected with the aforementioned message. It was originally thought that this would be temporary. To this day, “don’t miss out” has stuck. It had universal appeal and could be applied to many types of media.

Billboards

The evidence was overwhelming; the number of people that pass a particular point on America’s highway system per day is huge. In Downtown Brighton’s case, one particular point was being passed by over 42,000 people age 16 and over every day. A billboard was seen as the most cost effective way to reach countless potential customers.

Radio

In November 2006, the PSD Board launched an eight-week radio campaign on the local radio station. The campaign told customers not to miss out on the holiday shopping and dining opportunities in Downtown Brighton. It was also used to promote the Holiday Glow, an annual holiday event in downtown.

Radio continues to be a topic of discussion and will likely continue to play a part in promotional efforts.

Website

This website is the PSD Board’s crowning achievement to date. The Board wanted to create an environment where everything downtown could be found in one location. They wanted a place where the visitor could find out about the various shopping, dining, and service opportunities. Customers would also be able to learn about the many activities and events held throughout the year.

It was not only important for the visitor to find everything they need, but the investor as well. The PSD Board of Directors made it a top priority to provide the necessary information a potential investor may need to make an educated investment decision. The downtown website offers information about our customers, available property, recent investments, and so much more.

Newsletter

The PSD Board has made it their priority to keep people informed at all times.
To sign up to the PSD News e-mailing list click here.
News Email Request Form

Meeting Dates

Principal Shopping District (PSD)
City of Brighton City Hall, 200 North First Street

Next meetings:

December 2, 2008 - 7:30 a.m.

January 6, 2009 - 7:30 a.m.

January 20, 2009 - 7:30 a.m. (Special meeting)

Note: Beginning April 1, 2008, PSD meetings will be held on the first Tuesday of every month at 7:30 a.m. unless otherwise noted.

Agendas and Minutes

We encourage PSD member businesses to get involved with the PSD Board by attending our monthly meetings. Your input -- ideas for marketing PSD businesses, suggestions as to how we can improve, etc. -- is important to the PSD Board in order to make decisions that will benefit all PSD member businesses. Meetings are held the first Tuesday each month at 7:30 a.m. in City Council Chambers at City Hall, 200 N. First St. Agendas will be posted on this page as will meeting minutes once they have been approved by the Board. Please join us for the next meeting!

Agendas Minutes

05.13.08.doc

05.21.08 special mtg.doc

Agenda.06.10.08.doc

Agenda.06.18.08 Special Meeting.doc

Agenda.07.01.08.doc

Agenda.08.06.08.doc

Agenda.09.09.08.doc

Agenda.10.07.08.doc

Agenda.10.14.08 Special Meeting.doc

Agenda.11.05.08_1.doc

PSD mtg 5-13-08.doc

PSD mtg 5-21-08.doc

PSD mtg 6-10-08.doc

PSD Special Mtg 6-18-08.doc

PSD 7.1.08.doc

PSD 8.6.08.doc

PSD 9.9.08.doc

PSD mtg 10.7.08.doc

PSD Special Meeting 10-14-08.doc

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